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Mass market These days the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
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L'Oreal denies lightening Beyonce's skin in ad
NEW YORK Cosmetics giant LOreal is denying it lightened Beyonces skin tone in an ad.
Lauper, Hammer at fashion flashback
Paige Wiser: Break out the leg warmers -- irony is optional. Macy's Glamorama 2008 will make fashion flashbacks fun with this year's '80s theme: "Pop Candy Arcade." The awesomeness begins at 8 p.m. Aug. 22 at the Chicago Theatre, 175 N. State. Headliners Cyndi Lauper and MC Hammer will provide the bitchin' beat as models bop along the runway.
The 50 best beauty products
Sun, 02 Nov 2008 05:51:16 +0000
We've buffed blowdried spritzed and smeared ourselves silly to bring you Stella's definitive guide to the best products out there. Whatever you do don't go shopping without it
London Fashion Week dates announced for next year
Sun, 02 Nov 2008 05:51:02 +0000
London Fashion Week has survived 'The Mysterious Case of the Clashing Schedules.'
Prêtarapporter: the return of the rock Tshirt and Pauline Prescott
Fri, 07 Nov 2008 03:42:59 +0000
Sarah Mower on how the return of printed Tshirts has her mutton monitor on full alert and praises the class act that is Pauline Prescott.
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